Innocent Drinks, a manufacturer of smoothies and fresh fruit juices, will be the first firm to set up at Rotterdam Food Hub. This new, 60-ha industrial site on Calandkanaal was purposely developed by the Port of Rotterdam Authority to accommodate companies in the ‘agrifood’ sector. Innocent will be investing USD 250 million (EUR 223 million) in the new facility. The plant is expected to produce some 400 million bottles of fresh juice per year, destined for 17 different European markets, and will create around 200 new jobs. Innocent will start construction on its own CO2-neutral plant in Rotterdam’s port area in the autumn of 2019. The facility the outcome of four years of planning and preparations, in which the manufacturer ultimately selected Rotterdam as its new home base. Douglas Lamont, CEO of Innocent Drinks: "We’re excited to start building our very own carbon-neutral factory where we can do all the making of our drinks, from fruit to fruit-in-a-bottle, under one roof. For the past four years we have been looking at ways to bring our manufacturing network closer together and reduce our environmental footprint. With our business growing rapidly and us selling more drinks in Europe than ever before, it now makes sense to build our own factory. The factory will be a healthy and inspiring place to work."